Remember the concept of "consumer sovereignty?" Competition is everywhere, and atomistic firms get price signals from markets in which consumers vote with their dollars, driving innovation and product development. Not any more.
When I was an equity analyst, my firms signed a corporate agreement where we could buy the earliest brick-like ATT cell phones, which could stand on their base and which had a long, rubberized antenna. Eventually, I got to experience a Blackberry, again through a corporate relationship, and the "always on" capability together with my own obsessive-compulsive behavior led me to withdrawal and to Robert Frost's poetic junction.