In many ways, what he says about Microsoft is right in alignment with our writing over the past few years. In some other ways, namely about the future of computing, I am not sure that extrapolating the present gives the picture about the future winners. It almost never does.
Mr. Evans introduces his article by saying that it's very difficult for large companies--like Cisco, HP, IBM and Microsoft--to throw in the towel on a business. His identification of internal corporate processes driven by strategy teams and abetted by high price, outside consultants as outlawing giving up is hilarious, and true. I've sat through many of the "hundred-page decks" myself, arguing that tacking while staying the course was the best.
Back in 2013, we wrote,
- Establishing our Windows platform across the PC, tablet, phone, server, and cloud to drive a thriving ecosystem of developers, unify the cross-device user experience, and increase agility when bringing new advances to market.(This means that the legacy though currently very profitable will inhibit real innovation. Microsoft needs to let go of Windows and its legacy)